Orlando MSA - Urban Growth Forecasting & Market Overview

Is it possible to use AI/ML to predict which parcels of land will be developed into housing within the next few years? This article provides an overview of the Orlando, FL MSA and some of the results in this market from an early version of Epum's first urban growth forecasting model.

Key Context

  • Orlando submarket population is rapidly growing, with a 3.03% CAGR since 2020 and forecasted to exceed 1,200,000 residents by 2025, while median household income has increased 7.74% annually since 2020.

  • Brightline aims to raise $400M for its Orlando–Tampa rail extension; Universal files permits for “Project 915” expansion at Epic Universe; Camping World Stadium’s $400M renovation moves through entitlement; and speculation continues about The Boring Company’s possible I‑Drive tunnel.

  • Epum’s Urban Growth Forecasting model uses machine learning to analyze over 300 spatial, regulatory, and economic variables at the parcel level, flagging areas with historical development patterns to identify likely residential growth zones in the Orlando submarket.

Submarket Overview

Population & Median Household Income

Muni. Names

Population 2020 (Census)

Population 2023 (ACS)

Population 2025 (Forecast)

Population 5-Y CAGR

Median Household Income 2020 (Census)

Median Household Income 2023 (ACS)

Median Household Income CAGR

Orlando

284,817

320,753

329,347

2.95%

$55,183

$69,414

7.95%

Kissimmee

72,410

81,268

82,639

2.68%

$41,399

$59,142

12.63%

Sanford

60,337

65,397

68,255

2.50%

$52,664

$63,643

6.52%

St. Cloud

53,132

66,441

71,123

6.01%

$58,623

$91,228

15.88%

Apopka

52,795

56,202

61,907

3.24%

$69,343

$95,703

11.34%

Winter Garden

44,888

47,182

47,176

1.00%

$85,065

$106,371

7.74%

Ocoee

47,433

47,885

50,421

1.23%

$79,273

$93,292

5.58%

Altamonte Springs

43,969

45,657

44,645

0.31%

$55,312

$64,106

5.04%

Clermont

36,757

44,984

50,383

6.51%

$71,726

$79,789

3.61%

Oviedo

41,062

39,990

42,043

0.47%

$98,922

$114,092

4.87%

Winter Springs

36,859

38,448

39,333

1.31%

$76,550

$86,332

4.09%

Winter Park

30,764

29,929

29,811

-0.63%

$80,500

$98,076

6.80%

Casselberry

28,502

29,473

31,694

2.15%

$49,377

$57,816

5.40%

Leesburg

23,142

28,461

34,794

8.50%

$38,026

$47,506

7.70%

Eustis

21,010

23,567

25,281

3.77%

$52,074

$62,475

6.26%

Groveland

15,109

20,621

26,790

12.14%

$65,482

$92,258

12.11%

Tavares

17,228

19,738

22,423

5.41%

$43,249

$57,644

10.05%

Maitland

17,749

19,268

19,049

1.42%

$79,821

$93,318

5.35%

Mount Dora

14,201

16,812

18,652

5.60%

$51,964

$69,931

10.41%

Lake Mary

16,987

16,724

16,629

-0.43%

$92,441

$116,944

8.15%

Lady Lake

15,695

16,337

17,593

2.31%

$40,322

$47,260

5.43%

Longwood

15,514

15,952

17,710

2.68%

$65,651

$77,214

5.56%

Minneola

12,223

15,371

20,531

10.93%

$72,764

$102,968

12.27%

Fruitland Park

9,185

8,482

9,015

-0.37%

$58,566

$78,359

10.19%

Mascotte

6,031

7,407

9,742

10.07%

$56,173

$80,114

12.56%

Belle Isle

7,139

7,053

7,261

0.34%

$101,042

$111,875

3.45%

Umatilla

3,814

3,793

3,984

0.88%

$54,534

$67,206

7.21%

Oakland

3,065

3,566

3,689

3.78%

$119,803

$142,917

6.06%

Windermere

3,497

3,034

3,132

-2.18%

$125,000

$156,042

7.67%

Eatonville

3,007

2,843

2,247

-5.66%

$76,500

$93,603

6.96%

Edgewood

2,955

2,710

2,774

-1.26%

$67,450

$79,345

5.56%

Astatula

2,266

2,542

2,155

-1.00%

$49,750

$64,542

9.06%

Howey-in-the-Hills

1,837

2,279

1,694

-1.61%

$67,344

$93,403

11.52%

Montverde

1,917

1,780

1,830

-0.92%

$96,477

$103,250

2.29%

Largest Local Employers (Private Sector)

Rank

Business

Industry

Employment

1

WALT DISNEY

Amusement and Theme Parks

62,165

2

UNIVERSAL ORLANDO

Amusement and Theme Parks

27,174

3

FLORIDA HOSPITAL

General Medical and Surgical Hospitals

20,501

4

ORLANDO HEALTH

General Medical and Surgical Hospitals

15,109

5

PUBLIX

Supermarkets and Other Grocery Stores

9,915

6

LOCKHEED MARTIN

Guided Missiles and Space Vehicles

9,620

7

WALMART

Warehouse Clubs and Supercenters

8,287

8

AMAZON

General Warehousing and Storage

6,613

9

SEA WORLD OF FLORIDA

Amusement and Theme Parks

4,647

10

ORLANDO HEALTH MEDICAL GROUP

Offices of Physicians, ex. Mental Health

4,132

Recent Orlando MSA Announcements

  • Brightline moves to secure $400M in private activity bonds for its Orlando–Tampa extension, a major infrastructure play that could reshape regional land use patterns. The alignment will run from Orlando International Airport into downtown Tampa, signaling future transit-oriented development opportunities along I‑4.

  • Speculation surrounds The Boring Company eyeing a tunnel beneath Orlando’s I‑Drive corridor, similar in concept to Las Vegas’s “Loop” system. If advanced, this project would connect major hubs, including the Orange County Convention Center and the Universal parks.

  • Camping World Stadium’s proposed $400M renovation enters the entitlement pipeline, including expanded capacity and new premium spaces. The city is also actively seeking new naming rights partners, positioning this as a catalyst for reinvestment in the West Lakes Opportunity Zone and surrounding districts.

  • Universal files new permits for “Project 915” at Epic Universe, just months after opening day. The filings suggest vertical construction—likely retail, dining, or entertainment—within the 750-acre development footprint, signaling ongoing phased entitlements and long-range expansion planning.

An Intro to Urban Growth Forecasting (UGF)

Last year, Epum build a machine learning model to forecast the likelihood of any parcel being developed into a residential use within the next 3 years (2024 - 2027) in the Orlando MSA. This model focused primarily on raw land parcels but evaluated developed parcels as well.

UGF-1 model forecasts for the Orlando MSA

How UGF works?

Epum’s Urban Growth Forecasting model is built to predict where residential demand and development are likely to take place with a (non-exclusive) focus on raw land parcels. The model is trained on decades of historical development data to find patterns where housing got built and under what conditions. From a high-level, it uses a two-step process:

  1. The machine learning model isolates the geographic and regulatory features that have historically made parcels more likely to be developed. These include fundamentals like proximity to transportation infrastructure, school data, favorable zoning overlays, adjacent development activity, topography, parcel size, and more.

  2. The machine learning model scans every parcel in the current market (the Orlando MSA) for those same feature combinations, flagging areas that align with past high-growth conditions. Epum’s early version of this model (UGF-1) utilized satellite imagery and over 300 spatial, regulatory, and economic variables designed as “features” for the machine learning model.

Historical Performance & Conclusion

Epum’s first Urban Growth Forecasting model (UGF-1) was tested on pre-2024 historic data to simulate real future predictions. For housing, where only 3.07% of parcels were developed during the test period, traditional accuracy metrics aren’t meaningful. Instead, we measure “top-k% accuracy”: how effectively the model identifies the parcels that are the most likely to be developed.

In the top 1% of predicted parcels, 80.9% actually saw housing development, rising to 93.2% accuracy at the top 0.5%. For the general development of raw land parcels to any sort of real estate use, model accuracy reaches 84.1% and 93.5% at the top 1% and 0.5% thresholds, respectively.

In conclusion, Urban Growth Forecasting is not only feasible but also effective and ripe for utilization within the real estate industry. Epum’s first model (UGF-1) showed promise and our current iteration (UGF-2) is much more accurate and expansive. Urban Growth Forecasting as a field of science is niche with few researchers focused on advancing the state of the art, but it has the potential to change how real estate investment and municipal governance decisions are made around the world. The Epum R&D team will continue to advance the state of the art and publish its progress when possible. Please feel free to reach out to Epum’s Chief R&D Officer, Marvin Mc Cutchan (https://www.linkedin.com/in/marvin-mc-cutchan-78a216129/), to discuss any collaboration opportunities within industry or academia!

Zoomed-in UGF-1 output around Walt Disney World, the largest employer in Orlando Submarket

Zoomed-in output in Kissimmee and St. Cloud, top median income growth submarkets

(Bonus Content) Recently Approved Housing Projects in the Orlando MSA